The Hashtag how to use it on social media to engage with customers

Mike Hawkward of Amuzo Games

“The hashtag, is the biggest tool in cocreation.” So said Mike Hawkyard (pictured above), founding partner of Amuzo Games, Strategy Director of GAMEBRAIN when he presented at this year’s prestigious 13th Mike Warne CIM Bournemouth University Annual Lecture. This got me thinking about the humble and ubiquitous hashtag. I thought I would research it. Do an article. However, I am a pragmatist. Anything I write is about utility. To help readers and customers with stuff. This article is about the hashtag and how to use it on social media to engage with customers. However in this instance, frankly the job is done…By an article already written. You could call this a cop out. But I will add some value. In fact, I suggest if you get into this properly, you develop Hashtag Thinking. This gives better marketing focus across your commercial strategy planning – more of this later. As a serial social media practitioner myself, and hashtag user, there are highlights in the article and some extra points I think worth adding. Here goes. The article:

How to Use Hashtags on Every Social Media Network – view here by Maddy Osman of sproutsocial

Definition

A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Creator

@chrismessina

Chris Messina is a former Google employee who worked in developer relations and as a designer on Google+.

When and how to use

A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Tools to help with Hashtags

Find and search for #
https://hashtagify.me/
# Performance
https://ritetag.com/

Strategy

Work out hashtags for specific target audiences: your prospects and customers. This is crucial. Examples for Dorset Business Angels where I am a founder director, would be:

Targets

#HighNetWorth
#SophisticatedInvestors
#AngelInvestors
#Dorset

Customers

#DorsetBusinessAngels
#DBAMembers
#DorsetBusinessAngelMembers

Also have hashtags for your unique offers or selling propositions. So for example at Dorset Business Angels, we have

#DorsetBusinessAngelsInvestorDinners
#InvestorDinners

and so on…

Hashtag Thinking

In fact after a while I suggest, this approach like using keywords creates a focus in your work. I call it Hashtag Thinking for better marketing focus across your commercial strategy planning. It can be applied to business plans, marketing plans, campaigns, much of marketing and selling. It’s not restricted to the Hashtag and how to use it on social media to engage with customers. All the hashtag does is draw attention to one word, or phrase for your specific intended customer. Sounds like, 90% of what most of us our trying to do in business, most days of the week. Perhaps the hashtag isn’t so humble?

Peter Eales BA Hons Chartered Marketer FCIM FIDM
Founder Director Dorset Business Angels
MD o i solutions limited

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