In an online age when you can grab content such as videos and answers from Google immediately from the internet, is there still value in professional bodies? Specifically, in marketing, and for marketers, why be a CIM Chartered Marketer what are the benefits? It is that CIM membership enables members to better seize market opportunities and manage risks. I joined when I left corporate life to set up our own business, to ensure I stayed up-to-date with the very latest in marketing. And to network with other marketers. Subsequently I became active in the branches, was a Branch and Regional Chair, and now am a Chartered Marketer and Fellow. The answer then to the question I posed is: why be a CIM Chartered Marketer what are the benefits? It is that CIM membership enables members to better seize market opportunities and manage risks. We can grow business and protect our own and clients’ organisations as we remain professional, effective, up-to-date and compliant.
The Benefits of CIM
I think they include the following which is not an exhaustive list!
Chartered Marketer status – recognises those marketers achieving the highest level in our profession – more
Events and Networking opportunities – view
CIM Sector Interest Groups SIGs
CIM Regions to service you locally
CIM International networks
CIM mentoring – Boost your professional development. Empower and guide fellow marketers.
CIM exchange content hub – latest ideas, thinking and insights created and curated by CIM, the world’s largest community of marketers
CIM webinars – practical marketing knowledge for your day-to-day marketing
CIM marketing expert – a guide to effective marketing
CIM resources – including bookshop and Chartered Marketers directory
Professional recognition – professional recognition as a CIM member through designatory letters on your business cards and email sign-off membership types
CPD – to remain professional, effective, up-to-date and compliant.
Discounts – As a member of CIM, you can get up to 20% off from our marketing bookshop; up to 10% on training courses; and discounted rates on the Committee of Advertising Practice’s online training programmes, as well as meetings, conferences and events at Moor Hall Conference Centre.
Legal Helpline – Expert legal advice on business, employment and personal issues provided by the UK’s leading legal advice specialists
Professional Liability Insurance – Exclusive rates are available to help protect your company in the event of claims relating to alleged negligence, errors or omissions
Market Research Resources – extensive resources from the library and online databases – view
This is just a flavour….
You get out what you put in to any organisation. Why be a CIM Chartered Marketer what are the benefits? It is that CIM membership enables members to better seize market opportunities and manage risks. The CIM has top experts, academic, professional, corporate, SME, disruptors, not-for-profit, UK and international. It has critics and it has plaudits. But my view is, that if you have an issue, or criticism, do something about it and get involved. Chris Daly CEO of the CIM has always been very willing to listen and respond to opinions. I am a Fellow at the Institute of Direct and Digital Marketing too. This is also a very useful organisation with excellent resources. More on various marketing societies and institutes here.
Peter Eales BA Hons Chartered Marketer FCIM FIDM
Founder Director Dorset Business Angels
MD o i solutions limited