Realise your Passion

Some of the hundreds of charities, social enterprises and projects we help at Dorset Community Foundation where Peter is a Trustee. Including Dorset Dolpins visually impaired mixed cricket team.


How do you win in work and play to realise your passion? It’s why we work. Instinct in sport, leisure and work is to resort to obvious emotion to deliver our “best” fast. However, what is the best way to win people over? Be it to pitching money for a business, closing a sale, to run a project properly? Or just ensure your partner or children understands your big idea? And why is it, that so often what is in your head, or your company’s office seems impossible to move into the mind of the recipient? So here are some ideas on how to realise your passion, your ideas, dream or practical projects based on specific techniques and years of experience.

The Problem

Your idea is great. So find someone who needs it, tell them about it and then they should want it, right? But it doesn’t work like that. Why? First you probably don’t get in front of who you want to speak to. This is known as the persona, more on that here. Then it gets lost in translation. At Dorset Business Angels, we often find the pitches we expect to be the best are not and vice versa. I wrote about this in our other article recently How to win people over an engaging model for marketing view it here. Where we introduced a model of marketing recognising that people See, they Hear, they Engage, they feel in other words, they are alert to the other person. This can be taught, and it can be modelled for marketing.

See Hear Engage Feel

This is not just amateur psychology or applying a smattering of NLP – neuro linguistic programming – which is cognitive appreciation of how people understand the world. It is a different way of approaching project management and problem solving. Plus, there are other issues. Why be better at these engagement skills? Here are just a few reasons:

  1. Because having to recall what you see, hear and feel in a meeting forces you to notice.
  2. You stop talking and start watching, hearing and better understanding your client.
  3. You give yourself a chance to engage when constantly talking.
  4. You need to pose appropriate, meaningful, good questions to make the process work.

Vision, Mission Statements and Strategy

It’s critical to have a game-plan. In sport when going into a meeting or with a sales pitch or anything. You need to be crystal clear about what you intend to do. That means having a strategy. To do that you check-out or review the situation, look at competitors, see how you fair against them and do a SWOT (part of marketing plans). You need to have a clear vision on where you see yourself as an organisation and what is your purpose now. And what makes you better, cheaper or different now. In other words what are your USPs which ideally you should be able to articulate in an elevator pitch in a couple of minutes. Here is a simple outline of all of this. Here is how to do an elevator pitch. And here is how to make sure you have your Vision and Mission in shape.

Multi-Diagnostic in Depth Problem Solving

I hear investors say, great pitches are about people and passion, not necessarily the idea. I also hear time and again from top project management gurus, 90% of project management is about people. Too often there is little integration of team and leadership training into project management work. The advent of agile practices “sort of” helps a little here, by introducing flexibility into projects, allowing customers involvement earlier on and iteratively in the process.

What we recommend and do, that is different in kind is this. Two things. First recognise the importance, brilliance and fallibility of people including you and me. Build this into how we target, brief, project plan and implement our marketing, using human resources top level industry agile expertise. Secondly depth of expertise, simply put, years and lots of experience in different scenarios.

The result you ideally want is a model where you build partnerships with people, personally and in work: these are more fun, rewarding and lasting. Plus of course you can realise your passion.

The Link Between Quality of Relationship and Type of Activity

Infographic – Steve Barker


So whether you are implementing a partnership approach, which Steve Barker and I recommend as most satisfying when working with customers, or trying to realise your passion, you need an effective way to make it happen, to ENGAGE and implement. When you look forward or you recall results, a simple model of see, hear, engage and feel enables you to plan or remember simply. It’s a checklist for strategy and planning at both a top level and a tactical level. It answers the question for me of how do you win in work and play to realise your passion. Good customer communications, and communications is about “you” not “me”.

Peter – with inspiration and help from business partner Steve Barker see Steve Barker

Contact us if you have any questions

Peter Eales BA Hons Chartered Marketer FCIM FIDM

Founder Director Dorset Business Angels

MD o i solutions limited

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