Lips with sugar

How to Attract Attention on the Web

By AJC ajcann.wordpress.com from UK – Lips like sugar, CC BY-SA 2.0, this is certainly a photo to attract attention. And how to attract attention on the web with photos, words or any way so the search engines will find you?

Eye-catching?!

An adman once told me the most popular images are:

  1. Lips
  2. Anything with red in it.

And I cannot remember the rest! I think the sea and Christmas featured. However, now we have Google to take the guesswork out of it. This is not only fun, but crucial when it comes to creating appealing content for our target audiences as marketers. There’s a limit how many images with red an angel investor of mine will want to look at…

The Ten Most Popular Topics on the Web

According to synthesio.com the 10 most popular topics on the web are as follows.
  1. Health
  2. Games
  3. Auto – Cars
  4. IT & Tech
  5. Sports
  6. Home and Recreation
  7. Music
  8. Cinema
  9. Love and Family
  10. Women

These will certainly help address the challenge of how to attract attention on the web.
source: http://www.synthesio.com/wp-content/uploads/2010/10/Infography-Top10_most_popular_topics.png

The 100 Most Popular Google Keywords

from http://www.siegemedia.com/seo/most-popular-keywords

     Keyword                Searches / Month  

  1. Weather                   45,500,000
  2. Translate                 20,400,000
  3. Maps                         13,600,000
  4. News                          11,100,000
  5. Calculator                  9,140,000
  6. G                                 7,480,000
  7. Youtube to mp3       7,480,000
  8. Dictionary                 6,120,000
  9. F                                 5,000,000
  10. Translator                4,090,000

Top Search Terms in Google 2015

The top search terms on Google in 2015 were:
  1. Lamar Odom
  2. Jurassic World
  3. American Sniper
  4. Caitlyn Jenner
  5. Ronda Rousey
  6. Paris
  7. Agario
  8. Chris Kyle
  9. Fallout 4
  10. Straight Outta Compton

source: http://time.com/4149110/google-popular-search-terms-2015/

30 Things People Love

According to buzzfeed.com these are the 30 things we love, well here are the top 10 and you can go and see the rest.
  1. Agriculture
  2. Baby Animals
  3. Beaches
  4. The Beatles
  5. Clothes
  6. Corgis
  7. Dinosaurs
  8. Education
  9. Festivals
  10. Firemen or Firefighters (USA)

source:  https://www.buzzfeed.com/dray/30-things-people-love-4666?utm_term=.hwkNAAORV#.jeA0eekXO

Your Favourite Things?

You may already save and share on Facebook. I use it, Twitter and Instagram. But for images, infographics and videos on specifics topics I am huge fan of Pinterest: https://uk.pinterest.com/petereales/

For sharing online content from a variety of sources and adding your own story I love https://storify.com/petereales

And then just to keep pages for personal future reference there is Pocket, previously known as Read It Later, for managing a reading list of articles from the Internet https://getpocket.com

All these online sites or platforms allow you store and place content ready to share as appropriate from social media or however your audience is directed or finds it. A veritable treasure trove!

Engaging with your a audience is critical. Especially as all research shows, 50-70% of the buying process is complete with customers by the time they contact you. Sharing original or curated content is the top priority of most marketers today. The process described by CIM expert as Acquire, Participate, Engage and Share.

Here’s a great bit of research as to why people share from Marketing Charts. All this should help in your mission of how to attract attention on the web.

Good luck and call us if you need any help on 01202 706 975 or email ku.oc.snoitulosionull@retep

Have fun!
Peter
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