Your agile game plan is to be lean and have a complete business plan as a strategy. Here is how with tools and templates to help you. The trick is to have tools and templates for specific tasks which helps you to get the job done quickly and easily. The definition of agile is to move quickly and easily: necessary in a competitive market. Your business is agile but have a complete business plan as a strategy, or series of strategies as your wider game plan. We supply a Business Plan template that you can use or adapt. Funding organisations still ask for business plans so however useless, theoretical, or silly they may seem, it is sensible to create or at least know what yours should look like. In short have an agile game plan.
Waterfall to Agile
Plans used to be sequential, lengthy, hard-copy, written by department and with a series of milestone dates, hence the term “waterfall” i.e. you had to wait for the whole thing to cascade to the end before it was finished. Now with the advent of software and rapid online services, it works best to create products that we get to market fast. Companies can constantly improve product in response to customer feedback. The tools we need in marketing therefore reflect this, tools which give us customer intelligence, reviews, and research.
Creating a Working Plan and Strategy
This is a key component of your agile game plan, creating the initial project plans, or indeed the complete Business Plan. Here are some tools we use and are highly popular in marketing.
- Review and Research – Google Alerts
- Specific Project, Product or Service Plans – Lean Canvas
- Creating a Mind Map Marketing Plan, our marketing model here
- The Chartered Institute of Marketing, CIM free Marketing Plan template here
- Once into the plan, KPIs and specific Lean Tools here
- Here is a classic Business Plan format from ex-Deloitte consultants – view
- The UK Government template for Business Plans here
- Plus Dorset Business Angels advice on Business Plans and presenting them here
Implementing Your Plans
Google alerts are useful not just at an initial planning stage. We use them to source content for social media or when research articles.
For social media updates and twitter targeting
The Keyword Planner is another key element of the agile game plan, a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.
It differs from the existing Google Keyword Tool and AdWords Traffic Estimator tools in that the old tools were more general purpose, unstructured tools. They could be used for just about anything, including Keyword Research for SEO. This new tool, on the other hand, is more like an ultimate AdWords campaign building workshop. Here is a helpful video on how to use the new Keyword Planner.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. More here. How to use goals in Google Analytics – a very useful guide to using goals here. 10 ways to not use Google Analytics, very useful top tips here.
For a complete agile solution, Hixsons business enablers & accountants Bournemouth, partners with Agility Insights when clients want a thorough, quick diagnostic tool to determine areas for increasing innovation and growth while reducing the risk associated with change. The initial dignostic is FREE and can be accessed here.
If you need more help on a specific marketing or business tool or putting a plan together then contact us using our contact us page.