Sales and Marketing Conflict

Sales and Marketing Conflict

Fellow of the Chartered Institute of Marketing (CIM), SE Region Board Deputy Chair, Wessex Team Member. Fellow of the Institute of Direct Marketing (IDM). A plc level Marketing Director and Chartered marketer. Marketing Director of Neopost plc (part of Alcatel worldwide group). Marketing Manager at Pitney Bowes plc the U.S. giant and European marketing manager. Chairman at the Federation of Electronic Equipment (FEI). Assistant Marketing Director at Lloyds Abbey Life before setting up a consultancy Outsource In Ltd in 1997. Peter also help set up and fund KioskPoint Ltd (he was MD).

1.Why it occurs

2 How to solve it

3. Actions to take first

4. What I would do in my first 100 days if I were you…

Sales and Marketing Conflict

email Peter Eales at ku.oc.snoitulosionull@retep or call 01202 706 975

Cash in on bids and tenders

How to write winning Bids, Tenders and Proposals

John Drewry has decades of experience in this field
working successfully on large contracts with clients.
He works with many blue chip organisations
including Balfour Beatty and the NHS.
John runs acclaimed classes in writing for
business. See: www.drewrys.com

John Drewry

Services to unlevel the playing field

1.Have you answered the question?

2.Construction of a valid Executive/Management Summary.

3. Analysis of bid content and structure.

Read more points and read more detail here: Bids and Proposals overview

Contact Peter Eales for more on this 01202 706 975 or ku.oc.snoitulosionull@tcatnoc

Get More Online Visitors To Your Sites

 
Could this be your website?
Your Website and Online PrioritiesIf you have a website, tweet, facebook, tweet or blog then just like a Shop Window you want people to visit. How do you generate instant interest, more than other sites and maintain it? Think of your favourite shops: Harrods or Hamleys the toy shop, even any lovely sweet shop: it is the content, visual presentation, branding, people (staff) and continual updating of products that make them work. Yes, you’ve guessed it the analogy carries over to online…I could stop there but I will just clarify a few points.

Images

What we see rather than read is so important. Pictures, photographs and images attract interest. Moving images such as video more so than still images. It’s a good idea to insert a sub-heading underneath a picture so if you insert your picture make sure you put your name underneath it. An image top left in a page is the critical place, we know from website eye scan imagery tests.

Video

YouTube and similar sites now offer the opportunity to communicate in short useful online sessions recorded using mobiles, webcams and alike. Google loves these and it is great for your SEO when added to a site or included in your social media. Communicating your services with short videos or FAQ’s is great for customers, Google and for your SEO!

Regular Update
Google and search engines rank sites with regular updates well as do people! Quality content is critical, written for the audience by people who know about the subject eg the owners or staff who run the business. Use Google+, Twitter, LinkedIn, Facebook, WordPress and Blogger with plenty of links between them. There are many other social media sites of course….This use of social media integrated into the website, and sending people there with the appropriate use and knowledge of (but not misuse) of your keywords, that customers in your industry use, is a great way to attract and keep people looking at your “online shop windows”.
A Knowledgeable SEO PartnerA team with online technical expertise, is still important working on page titles, Meta Tags understanding what how the underlying site structure and coding is set up regarding Google and other search engines. Search engines are constantly changing their preferences and a good SEO partner will keep up to date on this.
Christmas Every Day
Just like visiting Father Christmas at Hamleys or Harrods or offering sales in shops keep the interest, don’t be dull! So apart from regular updates you can add video, images, testimonial – people love stories- downloads, share buttons, signups, FREE stuff, white papers, tips, contact links, RSS feeds, forums, FAQ’s just some ideas…

Strategy with Hixsons

A Strategy Programme including Training and Coaching

Working with the local Chartered Management Institute, Hixsons Chartered Accountants and as a Growth Accelerator coach under Government’s scheme; a programme is being delivered across Dorset.

This includes how to create a strategy, marketing and guidance working with colleagues Nick Hixson Chartered Accountant and Dan Carey of the CMI.

read more

 

 

Peter Eales wins award at UKBAA with Silicon Beach Business Angels

Peter Eales a founder Director and General Manager at Silicon Beach Business Angels was part of the winning team presented with the prestigious national awards.

UK Business Angels Association and leading players within the angel and early stage investment community, gathered at the Annual Angel Investment Awards and Gala Dinner on 2nd July at the London Film Museum, supported by GrowthAccelerator and Lloyds TSB.  

This prestigious black-tie event has become a focal point in the year to recognise and reward achievements for angel and early stage investment in a lively and entertaining atmosphere. A range of Awards selected by a high level panel of judges, was presented to both entrepreneurs and investors who have shown success in key aspects of the investment market and covering a broad range of themes and sectors.

The event began with a sparkling drinks reception and guests had the opportunity to tour the Film Museum, home to props and memorabilia from the most well-known movies, as well as enjoying a photo opportunity in the Star Wars room.

“The Annual Angel Investment Awards is a fantastic evening celebrating the success of Business Angel investing in growing successful small businesses.   We look forward to highlighting the achievements of UK’s leading investors and entrepreneurs in 2012-13 at this glittering ceremony, in the atmospheric location of the London Film Museum. We look forward to welcoming you at this event.”  Sir Nigel Rudd, Chairman, UK Business Angels Association

More on the UKBAA Event website page