Could this be your website?
Your Website and Online PrioritiesIf you have a website, tweet, facebook, tweet or blog then just like a Shop Window you want people to visit. How do you generate instant interest, more than other sites and maintain it? Think of your favourite shops: Harrods or Hamleys the toy shop, even any lovely sweet shop: it is the content, visual presentation, branding, people (staff) and continual updating of products that make them work. Yes, you’ve guessed it the analogy carries over to online…I could stop there but I will just clarify a few points.
What we see rather than read is so important. Pictures, photographs and images attract interest. Moving images such as video more so than still images. It’s a good idea to insert a sub-heading underneath a picture so if you insert your picture make sure you put your name underneath it. An image top left in a page is the critical place, we know from website eye scan imagery tests.
YouTube and similar sites now offer the opportunity to communicate in short useful online sessions recorded using mobiles, webcams and alike. Google loves these and it is great for your SEO when added to a site or included in your social media. Communicating your services with short videos or FAQ’s is great for customers, Google and for your SEO!
Google and search engines rank sites with regular updates well as do people! Quality content is critical, written for the audience by people who know about the subject eg the owners or staff who run the business. Use Google+, Twitter, LinkedIn, Facebook, WordPress and Blogger with plenty of links between them. There are many other social media sites of course….This use of social media integrated into the website, and sending people there with the appropriate use and knowledge of (but not misuse) of your keywords, that customers in your industry use, is a great way to attract and keep people looking at your “online shop windows”.
A Knowledgeable SEO PartnerA team with online technical expertise, is still important working on page titles, Meta Tags understanding what how the underlying site structure and coding is set up regarding Google and other search engines. Search engines are constantly changing their preferences and a good SEO partner will keep up to date on this.
Christmas Every Day
Just like visiting Father Christmas at Hamleys or Harrods or offering sales in shops keep the interest, don’t be dull! So apart from regular updates you can add video, images, testimonial – people love stories- downloads, share buttons, signups, FREE stuff, white papers, tips, contact links, RSS feeds, forums, FAQ’s just some ideas…