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Digital marketing tools, tips, sites and resources for everyday business use

Here are digital marketing tools, tips, sites and resources for everyday business use. Resources to help you with your digital marketing. Tools and ideas to help you post, find content, measure, and research digital; work effectively online, and deliver your marketing and social media. Below are simple, short descriptions with links to tools, sites, resources and guides. Digital, AI, Robots, Marketing and Social Media Resources which we use ourselves in marketing, plus sites and resources used by entrepreneurs, agencies and online practitioners. New tools and sites, updates are added regularly, and we welcome ideas and comments.  This page is about any technology that connects people and machines with each other.

Internet Websites and Activity

  • Internet live sites, it’s what it says, a real-time record of what is happening! – livestats
  • The top 500 sites on the web – guess who’s top? @Alexa- view

Digital News, Papers and Research

  • Digital Strategy Consulting – Daily digital marketing research and news – view
  • Digital News Report – Reuters Institute for the Study of Journalism – view
  • Digital Technology – The Independent latest news, breaking stories and comment – view
  • Marketing Tech News – Advertising, commerce, content, customer experience, data-driven, cloud, mobile, personalised, search and social – view
  • The Drum – Marketing, advertising and design news –view
  • Digital Trends: technology news and unbiased expert product reviews of HDTVs, laptops, smartphones and more – view
  • Digital Media The Guardian – view

Automation AI Tools

AI tools are for statistical methods, computational intelligence, and traditional symbolic AI. Many tools are used in AI, including versions of search and mathematical optimization, artificial neural networks, and methods based on statistics, probability and economics.

  • 7 AI tools mobile developers need to know | Packt Hub – view
  • 7 AI Tools That Will Make Your Life Easier – Business 2 Community – view
  • Best AI and machine learning tools for developers – view
  • Microsoft AI platform: Powerful tools and services – view

Marketing

  • 50 Must-Have AI Software Tools For Marketers – NGDATA – view
  • 42+ Artificial Intelligence Tools for Marketers – view
  • 54 Artificial Intelligence Powered Marketing Tools – view

Google THE DIGITAL GARAGE

The Digital Garage is Google’s one-stop shop for mastering digital marketing. If you have what it takes to complete each of the 23 topics and unlock every badge, you can earn the esteemed Digital Garage Certificate of Online Proficiency.

  • Build your web presence view
  • Be noticed with search ads view
  • Get noticed with social media view
  • Build your online shop view
  • Get discovered with search view
  • Get started with analytics view
  • Discover the possibilities of mobile view

LinkedIn

  • The Ultimate Guide to Creating a Professional LinkedIn Profile here
  • By name, company or region Title Directory: here
  • How to set up a company page video
  • Insert video into your LinkedIn profile here
  • How to add video to LinkedIn posts here
  • How to add administrators to LinkedIn here
  • Sending a LinkedIn Invitation – how to connect with someone here

Digital & Social Media Tools

  • Google Adwords Tutorial video 2018 with links to various other videos – view
  • Google Display Advertising video – here
  • Google Analytics Tutorial for Beginners – here
  • Smart Insights 20 Toolkits guides and templates, not free but very good from Dave Chaffey – view
  • Free Digital Marketing Toolkit BLOG, POSTS, REPORTS, TOOLS & TRENDS from Target Internet @DanielRowles CIM here
  • Stephen Waddington’s PR Toolbox
  • Stickyeyes Content Guide and Toolkit
  • The Barcelona Principles – Barcelona Declaration of Measurement Principles here
  • Traackr – demo video
  • Buzzsumo and video tutorial on how tool lets you see popular content from sites.
  • ninjaoutreach Find Influencers. Automate Outreach.
  • Topsy shows topics since 2006 and influencers – video and shows followers
  • Followerwonk shows you Twitter bio and key profile info
  • Echosec lets you search specific geography for social media like Google Earth – video
  • YouGov Profiler insert a name or brand, it pulls all data to show profile
  • ONS Office of National Statistics

Writing for Websites and WordPress

Blog Writing

  • LinkedIn Pulse 20 Tips – here
  • Social Media Examiner 26 Tips – here
  • Seth Godin top blogger tips, how he finds time and how to blog – here
  • Best blogging sites – here

Website and Online Writing

  • F-Shaped Pattern For Reading Web Content – Jakob Nielsen Norman Group – view
  • Wordsmith and copywriting – for bids and tenders – the best in the business in our view! John Drewry – view
  • The Definitive Guide To Higher Rankings For WordPress Sites – here
  • 10 usability heuristics – and what they mean for copywriters – here
  • Jakob Nielson – Writing for the Web – here
  • Video – 10 Usability Heuristics from Jakob Nielson – here
  • W3C compliance – why this is important and what to do – here 
  • Hemingwayapp – makes your writing bold and clear – here

Internet Marketing Podcasts and Webinars

  • Internet Marketing: Insider Tips and Advice for Online Marketing
    By SiteVisibility – the UK’s most popular internet marketing podcast downloaded by over half a million people – view here
  • CIM Practical Insights Webinars here
  • The Eight Best Marketing Podcasts – view

Main Social Media Platforms

  • How to Use Social Media for Your Small Business – view
  • How to use Hootsuite –video

Snapchat

  • How to set up an account video guide – here
  • About Snapchat for business and how to use it video – here

Facebook

  • Facebook business pages, optimising for best results – here
  • How to advertise on Facebook – Hootsuite guide
  • Add a logo to your Facebook page – in 5 steps
  • 20 Tips for Building a Professional Facebook Profile – here
  • How to delete a Facebook Page – here

Twitter

  • The Big List of Twitter Tools: 93 Free Twitter Tools and Apps to Fit Any Need – here
  • Crowdfire – follow/unfollow – here
  • Tweepi: Tidy up who you follow – here
  • Twitter advanced search – here
  • Twitter analytics and much more – here
  • 27 Twitter Tools To Help You Find And Manage Followers
  • audiense best follow and unfollow and targeting tool – here
  • Hashtags.org Tracks the frequency that a hashtag is used on Twitter, provides details about thehashtag – here
  • Twitter – Getting Started Guide Help Center Page
  • Twitter Chat video – view
  • 5 Ways To Find The Right People To Follow On Twitter read here
  • Twitter direct messages – view

YouTube

  • How to set up a YouTube Channel – here
  • How to Download a Video from Facebook – here

Websites and Analytics

  • SEO Tools: The Complete List (2019 Update) – here
  • 29 Best Free SEO Tools (Tried & Tested) – view
  • 25 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2019] – view

Analytics

  • The Ultimate Guide to Google Analytics Resources for 2018 – here
  • Google Analytics, their own training videos and help – here
  • How to Use Google Analytics for Social Media: A Beginner’s Guide – view

Content

Content Sources

Strategy blogs, twitter sites and good places to visit for thought leadership content

Content Marketing Institute – developing a strategy

Updates – More Digital Tools Sites

Please contact us if you have ideas for any digital marketing tools, tips, sites and resources for everyday business use. Tools and ideas to help you post, find content, measure, and research digital. New tools and sites, with updates are added regularly by us, and we welcome suggestions from anyone for us to add other tools and links.

Peter Eales BA Hons Chartered Marketer FCIM FIDM
Founder Director Dorset Business Angels
MD o i solutions limited

Posted in Articles.