Peter Eales


Articles on marketing, leadership and problem solvingbusiness funding and finance, strategy, startups and innovation written by Peter Eales and experts in the field. To contribute just contact us. You will find more content, tools and resources on our social media on our contact us page. Articles on Taking Control of your business and life on our Taking Control blog.



Lead Generation, Business Development, Marketing? Love your customers. view
How to “do” Marketing Strategy in 5 Steps view
The Purpose of Business and The Purpose of Marketing view
How to stay up to date with marketing view
Google Forms it’s a simple survey tool to use. view
Does Social Media make you Illiterate? view
How to do a Marketing Plan view
How to Grow Connections Quickly on LinkedIn and use Sales Navigator Search view
Mike Warne Event BU and CIM with leading marketing speakers since 2007 view
Why be a CIM Chartered Marketer what are the benefits? view
Great content undertand your audience give them what they want view
What’s the MVP of GDPR? What to do first, best, quickest view
GDPR has reminded everyone about all the good ways to do marketing view
GDPR is a business and marketing opportunity view
GDPR and ePrivacy Directive Essentials view
GDPR updates news and thoughts view
Vision, mission and objectives – do they matter? view
Your Intellectual Property – understanding and using IP view
Your name, I was thinking about it view

What does your company do?

Minimum viable product checklist view
Marketing Societies and Institutes view
That is just semantics that’s what I mean view
How Idea Management Software Solutions Work view
Buyer Personas – the vital first step for inbound marketing view
But what exactly does your product or service do? view
I am not a number view
How to do marketing view
Fake News in Social Media and Search view
Personal Data and Marketing Responsibly view
How to Attract Attention on the Web view
STANDOUT from the crowd view
Agile Business Planning is Good Marketing view
Your agile game plan view
Free online Tools your Toys for Christmas view
How word-of-mouth-marketing WOMM works view
People Love a Story, so what is yours? view
MD’s Guide to Great Marketing view
And engaging model for marketing view
Launching New Products and Services view


Problem solving in business for leaders: solve the right problem view
So What? Is there a Problem? view
You are number 1 not number 6 view
Let’s talk about life, death and success but be honest view
Understanding people better so that we can make more informed decisions view
How do Chartered Institutes and Trade Associations cope with Disruptive Innovation? view
Leaders or bullies, the people you follow, what’s the difference? view
That Eureka marketing moment when customers solve their problem view
Problem solving view
Traffic Light Mantra view
The elephant in the room groupthink view
What business can learn from sport view
Realise your Passion view


The angel investor investment process, the journey, from due diligence to success view
What do Business Angels do and why are they called Angels view
What happens at a Dorset Business Angels Investors’ Dinner Pitch Event view
Always have a Plan view
Dorset Business Angels and UKBAA Member Benefits for Angel Investors view
Angel Investment is not the Wild West view
Hixsons Dorset Busines Award Winners view
Can I be a Dorset Business Angel Investor? view
5 Tips for Grant Fund Applications view
STRATEGY – business and personal
What made you who you are? view
Have a Cunning Plan that’s your best strategy view
The best learning opportunity, losing, it can be a winner view
Effective Personal and Business Strategy view
Five Maps of the Adult Territory view
Why volunteer? To make a difference. view
Develop your skills in an age of multiple careers keep learning view
Do what you want to do and you will be happier view


A startup and growth mindset view
 How do Chartered Institutes and Trade Associations cope with Disruptive Innovation? view
 Expect Chaos don’t be Chaotic in your Startup  view

Peter Eales BA Hons Chartered Marketer FCIM FIDM
Founder Director Dorset Business Angels
MD o i solutions limited