trans4form marketing consultancy process
Sell alongside the customer - actually do the marketing for clients building and installing a rock solid Marketing and Sales Plan
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Time to make a change? |
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"We are not afraid to roll our sleeves up and get involved. You understand the business quickly and develop a real programme of workable action plans." says Peter |
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"Sometimes marketing trainers or consultancies are too impractical. Equally it is dangerous to rely on entrepreneurial flare alone.
We combine the science and art of sales and marketing: process and experience. Chartered Marketing accreditation plus market-place selling skills. We can develop a sound plan alongside a client, help them implement it (including the selling if required), install it and then leave them happy to work alone if they wish." |
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Peter Eales has solutions for you |
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Transforming performance using our four paths to marketing success
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| Words |
Tools |
People |
Performance |
Achieve more sales, lower staff turnover, better customer retention
Focus on four factors in most marketing and sales situations:
1.Tools: strategic, management, web, data, software and more....
2. Words, especially getting the Brief right before any key marketing or sales activity commences
3. People, the roles and profiles vary enormously across sales and marketing and also within the purchasing chain so insight, understanding and empathy are critical
4. Performance results are everything in sales and marketing but must be sustainable: new and existing business, short and long term performance delivery
Why marketing can fail
Sales and marketing people can be very different: the functions can clash.
Marketing covers everything from research to after-sales-service: most marketers provide only part of the answer.
Projects often fail (some calculate >80%) because of "people issues". Other times due to incorrect tools: both the wrong processes and inappropriate software. In the age of the web, despite excellent CIM or IDM training, processes are often missing in organisations we come across. Even with processes, people misunderstand one another: lack of empathy and communication despite massive online noise.
1. Use Effective Marketing Tools
What distinguishes mankind and intelligent animals is the ability to use tools...but we don't always use them properly!
Marketing Tool examples:
Strategic Plan
Marketing Brief
Innovation Tools and software
Problem: implementation and communication. We have some answers.
2. Words and Effective Business Writing
What distinguishes homo sapiens is developed language...
Words drive everything, so a craftsman's approach is essential here, first to be understood, secondly to direct imagery such as websites, adverts and other marketing.
3. People focus
Internal Issues
"Sales and Marketing" people - are often uneasy bedfellows: they frequently just don't "talk" the same language. At o i solutions, our people having worked in both areas, we supply some solutions. It's said projects fail usually because of people ...look at The Apprentice!
It doesn't stop with Sales and Marketing because the difference in temperament between a market researcher and someone in advertising may be significant. A sophisticated marketing plan is useless if you don't have the right people in place or they don't communicate.
Audiences and Customers
Segments and Sectors are part of sophisticated marketing target activity and analysis. Day to day we recognise you often need to decide, quickly how much detail you break down your marketing or sales activity into. Prospects eg public sector and cold call new business require appropriate service and communication.
4. Performance
A clear visible view of results with rewards that work. People vary in what they want. Different parts of the business need to fit together and timescales demand immediate feedback. You can still plan and keep control! We use a unique mix of creative people oriented processes and simple reporting mechanisms to keep you on track throughout the year.
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Or email us now for more or call 01202 706 975 PLUS a demonstration is available online for any of our product and services
For more information email at contact@oisolutions.co.uk or call 01202 706 975
