Marketing and Sales Campaigns to Generate Business Quickly

A campaign can be one off or last several months; we can do it for your or help you plan it. There are different types of campaigns - to keep it simple here is a checklist:

1. A good acronym is STP ie Situation, Segment, Target and P's for the Marketing Mix planning. But it's how you implement your plan that matters...
2. Very often you will have a product launch, or a something you need to do? If not where is your area of least risk and greatest opportunity? Your quickest return: often selling to customers additional products but probably not new products to new customers.
3. Have you done something similar before - what worked, what did not work? Did the competition or anyone else do anything similar we can learn from?
4. So having worked out the part of the market (segment) to sell to we need an offer: which means you offer something better, lower cost, or a niche proposition otherwise it is difficult to make a compelling proposition. Once the offer is clear the words drive the marketing material and collateral.
5. An integrated campaign is important - all this means is that if for example you are going to email and then follow up in a variety of ways, then ensure the message is consistent and staff are briefed. The website needs to have the right information to support your campaign, whilst sales and administration need to know promotional prices and so on.
6. A good Campaign Brief is vital - here is an example Marketing Campaign Brief Download. Do you have a time plan or schedule of some kind? For example here you can find a simple example of a template download.
7. Campaigns vary, but you may be doing the following which are all milestones and will need logging, require reports and constitute KPI's (Key Performance Indicators) :
   email -will you use a list, from where? are you registered with the ICO (if you need to be), do you need an email template?
   telephone follow up - is your script ready, is it clear - test it on a trusted colleague who will be honest with you - be ready to change it if necessary
   second email or letter - you may have all sorts of variations dependent upon the campaign and targets
   appointment - be careful regarding expectations of management - what history of conversions do you have? There is a lot of misinformation on ratios

The above is not exhaustive just an example based on many years of experience!

80% of projects fail because of people issues, so make sure all of your stakeholders are on-board. If you are short of skills or time we are used to doing sales and marketing work alongside teams inside organisations, often with complex propositions.
For more information email contact@oisolutions.co.uk or call 01202 706 975