Engage to Expand and Enthuse

Engagement

Services and Software tools for connecting with your key audiences


Jenni	ComMap	InSight	Innovation and Engagement Seminars

Innovation and communication solutions

This includes training we run for the CIM, ideas management and innovation services.

Overview

Engagement and innovation crosses departments and divisions providing opportunities to work with customers and partners for new products and cost saving opportunities.

Blogs and ideas collection websites usually fail and ultimately frustrate customers. They may look promising and pretty but lack much thought behind them. A proper process with appropriate support and powerful databases are essential: with sympathy for engagement and enthusiasm for innovation. Years of experience are behind our services.

Software Tools in Partnership with PIELLE Consulting

A suite of computer based products, supported by consultancy and training.

There are three stand-alone products in the complimentary suite.

Jenni™ideas management from jpb.com and o i solutions
ComMap© communications mapping for audience identification, priority and management
InSight© perceptions and issues tracking tool

Use these in sequence for maximum benefit as part of a strategic process or campaign. Equally the tools are very flexible for stand-alone use and simple to understand.

ComMap©

Setting the agenda and priorities for communication management is a key starting point for every organisation.

ComMap© helps a management team to get on the same page regarding:

Vision
Values
Audiences
Key messages
Outcome targets
Risks and issues
and more besides.

- It is a great way to ‘level set’ thinking and get the team to come to a consensus
- We use a facilitated approach that starts with visual mapping to set the agenda
- Mapping is at three levels – proximity, size and colour – that reflects importance, influence and attitude
- Then hard numbers are part of the outcomes from ComMap©, making even the most numerate happy with the analysis of priorities set
- Those numbers allow for budget allocation, privatisation and more analyses against priorities
- They also allow for comparative evaluation over time to demonstrate progress and evolution of priorities.


See ComMap PPT Presentation

Delivering the agenda– engaging the audience

InSight© perceptions and issues tracking tool

It involves defined audience groups – large and small – in providing input and feedback on:

Organisational values
Risks and issues
Plans and activities
Outcomes potential
Messages and evidence of their delivery into reality.

- Hosted on a secure remote server
- InSight delivers real-time reporting of input and feedback
- Demonstrating management and organisational commitment to listening and learning
- Particularly useful for organisations with multiple sites and remote teams
- Insight is capable of running multiple surveys in parallel, including for segmented audience participation.

We recommend an initial values and issues assessment survey from which a gap analysis is undertaken – the gap between management intentions and audience perceptions – and the development of an action plan to bridge any gap. This tool becomes an integral part of the essential feedback loop that is fundamental to two-way communication and engagement.

Jenni

It engages individuals and teams in actively contributing to the values, performance and development of the organisation through ideas and concepts for:

Procedural and Process improvements
Market opportunities
Cost saving measures
Risk reduction concepts
Productivity improvements
Routes to delivering values and policies
Creating the organisational environment for greater success.


See Jenni PPT Presentation

Engagement is not a destination. It is a way of organisational life that has to be delivered and reinforced with every word and each action. It is an integral part of organisational culture.

Each is based on our tried and tested consulting and communication methodologies. Each is founded on academically sound research that demonstrates:

attitudes are a precursor to behaviour
influencing attitudes leads to changes in behaviour
most impactful influence on attitudes is engagement
engagement requires trust
trust is based on open, two-way communication and organisational action that demonstrates commitment to listening and learning.

About our PIELLE Consulting

An international leading PR company, Pielle is an established (1980) management relations consultancy providing corporate and brand communication advice and services with experienced practitioners. The team include three past Presidents from the Chartered Institute of Public Relations.

Next Step:

Why not try a session with ComMap facilitated by Pielle.