Bids, Tenders and Business Writing Masterclass
Making Words Work™
Making Words Work™ will benefit anyone in business who has to produce (or judge) commercial text, including:
- bids & tenders
- direct mail
- sales letters & customer correspondence
- sales brochures
- reports
- internal communications
- marketing communications collateral
It is especially beneficial for long copy, and only advertisements are excluded from the course.
An effective document is one which delivers the action required. Making Words Work™ will increase the transactional power of your text at every stage.
The 14 modules constituting the Masterclasses are all tried and tested in the fire. They are the result of a decade of successful workshops and master classes across the UK. Thousands of delegates from blue-chip organisations have been through this course and are actively using its tools and techniques.
The Masterclass takes you step-by-step through the following:
Module #1
All documents are transactional opportunities - but only if they reflect/exploit the current transactional relationship
Module #2
Always define your target audience - then make sure they understand your language
Module #3
Articulate the single, most important message - create a head to the spear instead of a needle in a haystack
Module #4
Always demand action - why are you writing to someone if you don't want them to do something?
Module #5
Assume a low level of interest - it will make you focus on what's interesting and shout a little louder
Module #6
Bite-size chunks are more easily digestible - essays are fatal
Module #7
Write for the scanner, not the reader - never assume you've even got any readers
Module #8
Separate the message from the detail - the most universally important thing to do, and the least done
Module #9
Grading the potency to maximise the opportunity - John Drewry's Traffic Lights Test™
Module #10
Turning low potency text into high potency - some simple secrets
Module #11
Ensuring your headlines are key messages - what else do you think the big type is for?
Module #12
Limiting sentence length - don't lose your readers just as you've got them to the body copy
Module #13
Encourage your readers with frequent paragraph breaks - great blocks of text scream "don't read me!"
Module #14
Sub-heads which tell the story - John Drewry's Telegram Test™
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Biography
John has decades of experience in this field working successfully on large contracts with clients.
He works with many blue chip organisations including Balfour Beatty and The NHS.
John runs acclaimed classes in writing for business. |
Or email us now for more or call 01202 706 975 PLUS a demonstration is available online for any of our product and services
For more information email at contact@oisolutions.co.uk or call 01202 706 975
Earn CPD now with our March Marketing Masterclasses
