REAL Marketing:Punch above your weight with web 2.0 marketing techniques
CIM Marketing Seminars Masterclass Series Case Studies Session
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Marketing is about creating a good story that connects you with your customers, and telling it in the right places - especially on the web. We've talked to several early-adopter small companies during our current research programme that have become quite sophisticated in how they use online and Web 2.0 techniques to help them punch above their weight and look more substantial to the outside world.
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Lisa Harris is Course Director of the MSc in Marketing Analytics at the University of Southampton School of Management. She is a Chartered Marketer and a member of The Chartered Institute of Marketing International Board of Trustees. Before joining the education sector she worked for 10 years in marketing roles within the international banking industry.
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Seminar(1.5 hours)
Southampton: 20th November 2008 Registration 6pm. Light refreshment Presentation 6.30pm - 8pm networking until 8.30pm
Seminar content:
- a brief recap of key principles from Alan's first session: keywords, blogging, tell your story, RSS all to punch above your weight
- live case studies online from research conducted into successful web 2.0 practitioners
- how they use blogging and tagging to spread the word and magnify their impact
- how they are currently maximising their traffic to their site with creative search engine optimisation
- case studies in networking, profiles and affiliations to multiply their presence
- lessons for you to take home from the case studies
1.5 hours CPD points.
Book a place shortly on the CIM website or email contact@oisolutions.co.uk
Or call us on 01202 706 975.
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o i solutions is a Corporate Affiliate of the CPD.
"The Institute of Continuing Professional Development is a cross-professional organisation. It promotes the values of lifelong learning and encourages networking and partnership among individual professionals and the groups with which they are associated." Its members are recognised by the distinguishing letters FInstCPD or MInstCPD after their name.
Find out more about The Institute of CPD |
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6 hours of CPD towards the CPD Institute Fellowship
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Or email us now for more or call 01202 706 975 PLUS a demonstration is available online for any of our product and services
For more information email at contact@oisolutions.co.uk or call 01202 706 975
Earn CPD now with our Marketing Masterclasses
