Have you lost the marketing plot? Do you want to know a sales secret?
CIM latest training updates - refreshers for members and essential secrets for success for non members
Have you lost the marketing plot and not kept up to date with the latest essential learning and development from the CIM in order to be fit to practise? Ensure your business finds the secrets of success many organisations are not putting into practise in 2009: the very latest updated for this year from the CIM’s curriculum. Practical and presented for both CIM members and non members using case studies in a 1.5 hour seminar session as part of a regular series.
Andy Parker is a marketer, CIM member, CIM Diploma and Certificate lecturer at Bournemouth and Poole College. He has devised a session working with o i solutions that is commercially relevant and taken from this year’s materials.
This session looks at internal marketing with case studies form Innocent, Animal and Patagonia. With a focus on the marketing mix. The four P’s? NOT any more, it’s the seven P’s, the extended marketing mix. In fact the session looks at how four C’s can even replace the P’s with cost, convenience, communication and customer needs – taken from the customer’s perspective. Look out for more surprises and updates to your learning from the CIM.
Seminar(1.5 hours)
Bournemouth: 19th February 2009 Registration 6pm Light refreshment Presentation 6.30pm - 8pm networking until 8.30pm
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Bournemouth
February 19 |
Basingstoke
February 26 |
Southampton
March 19 |
Your new low 2009
price with
15% VAT |
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Coyne Lecture Theatre
in the Thomas Hardy Suite
Bournemouth University
Fern Barrow
Talbot Campus
Poole, Dorset. BH12 5BB
Book online now
How to find it OR Download Map |
IBM United Kingdom Limited
Normandy House
Bunnian Place
Basingstoke
RG21 7JE
Book online now |
School of Management
University of Southampton
Highfield Campus
Southampton
SO17 1BJ
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Location map of the venue. |
1.5 hours CPD
£34.30 incl VAT CIM members
£53.80 incl VAT non members
Book online now
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Seminar content and What You Will Learn
- How to apply the extended marketing mix: the seven P's that update Price, Promotion, Place and Product
- The four C's in other words from the customer's perspective what is important
- Case studies that will enable you to apply these essentials approaches to your marketing and sales activities
- Understand and work through what is current and what has changed for 2009 in CIM and latest marketing best practice
- In particular how internal marketing works using employees to innovate and develop opportunities - examples and how you can do this
- Branding is a core part of internal marketing so Andy takes you through course essentials
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o i solutions is a Corporate Affiliate of the CPD.
"The Institute of Continuing Professional Development is a cross-professional organisation. It promotes the values of lifelong learning and encourages networking and partnership among individual professionals and the groups with which they are associated." Its members are recognised by the distinguishing letters FInstCPD or MInstCPD after their name.
Find out more about The Institute of CPD |
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2 hours of CPD towards the CPD Institute Fellowship
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Andy Parker is a highly successful marketer and CIM member teaching the CIM Diploma and Certificate at Bournemouth and Poole College. His career track record covering all aspects of marketing at britvic Soft Drinks, St Ivel, Nashua Corporation, Norwich Union Healthcare and Liverpool Victoria. He has been running Sandbourne Marketing, his own brand development and research consultancy, since 2001. He is President of Dorset Junior Chamber.
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Or email us now for more or call 01202 706 975 PLUS a demonstration is available online for any of our product and services
For more information email at contact@oisolutions.co.uk or call 01202 706 975
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