Innovation training for marketers and senior business people
Innovation - innovate in the downturn ready for better times: how to create ideas, manage ideas and implement them
Book online now Bournemouth Workshop 21st April 2009 |
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Training for strategic marketers and senior business people. How to innovate: processes, creative ideas, management and implementation. 50% of revenues come from products less than three years old - so innovation works. Innovate in the downturn: stay ahead of competition.
"Business as usual" will only lead to negative growth. Innovation on products and services is the best strategic approach for longevity in business. Businesses need to invest in the downturn to be ready to bring to market the new products and services for when times get better and people once more have disposable incomes. Innovations must also focus on cost savings, process improvements, re-use, recycling, shortening the time from order to invoicing - all as a means to improve cash-flow and reduce costs especially now we are in a UK economic downturn.
Three experts who work internationally on innovation provide strategic and pragmatic training. The session is unique in offering value to a wide range of business people: large organisations and directors certainly but individual marketers with a strategic innovation interests should attend.
Workshop (3 hours)
Bournemouth 21st April 2009 Registration 5.30pm for 6pm prompt start - 9pm finish
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Coyne Lecture Theatre in the Thomas Hardy Suite
Bournemouth University
Fern Barrow
Talbot Campus
Poole, Dorset. BH12 5BB
How to find it OR Download Map |
3 hours CPD
£44 incl 15% VAT CIM members
£68.50 incl 15% VAT non members
Book online now
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Workshop content and What You Will Learn
- Innovation has various facets and in this session we begin with a clear definition and context then we focus on ideas creativity, management and implementation
- To create innovate ideas Andrew Greaves provides techniques, explains the do's and don't for encouraging ideas in groups and teams
- Jeffrey Baumgartner is an international writer and expert on ideas management, he tells you how to set challenges, deal with feedback, create review teams and reward ideas
- John Cornish project guru shows you how to take your chosen idea and feed it into your system, track, schedule and measure for success
- A fundamental learning point is the difference between the creative phase and management phase which many do not understand: this will be made very clear
- Ideas are part of the innovation process and you will learn processes common to all organisations as well as finding out what is specific to small and large organisations
3 hours CPD
Book a place shortly on the CIM website or email contact@oisolutions.co.uk
Or call us on 01202 706 975.
The Speakers
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Jeffrey Baumgartner was raised in the USA and UK and has variously been a teacher, magazine columnist, entrepreneur, Internet pioneer, e-commerce consultant and organisational innovation expert. And he's chalked up this experience while living and working in three continents. In Bangkok he was an Internet pioneer next moving to Brussels becoming an e-commerce expert including work with the European Commission. Now Jeffrey runs the successful innovation ideas management business jpb.com with international partners in every continent. More about him and his company at: http://www.jpb.com/index.php His bi-monthly newsletter is Report 103 is one of the most successful in the innovation industry with thousands of loyal readers across all sectors. |
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Andrew Greaves worked in the UK advertising sector. Including media buying agencies looking at how best to achieve client’s marketing communication plans.He now runs the The Idea Hunter, a specialist creative thinking training and innovation consultancy operating within the marketing and media sectors. The Idea Hunter’s courses teach people techniques enabling them to come up with better ideas, more often. Clients include Skymedia, GMTV, Cartoon Network, Bacardi Martini, Imperial Tobacco and a variety of media and PR agencies normally consisting of three initials. His website is www.theideahunter.co.uk |
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John Cornish is Managing Director at Micro Planning International Ltd., based in Wimborne, UK, with a mission to support MPI customers across UK and the rest of Europe. John enjoyed a career spanning twenty-nine years in high tech electronic engineering companies with over twelve years of practical experience in managing major projects. He is a Fellow of the CIM holds an MBA, is Chair of Dorset with experience on two CIM Regional Boards. Vastly experienced in product management, engineering and strategic planning which enables him to understand financial, production, marketing and other business processes integral to the innovation implementation process.
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o i solutions is a Corporate Affiliate of the CPD.
"The Institute of Continuing Professional Development is a cross-professional organisation. It promotes the values of lifelong learning and encourages networking and partnership among individual professionals and the groups with which they are associated." Its members are recognised by the distinguishing letters FInstCPD or MInstCPD after their name.
Find out more about The Institute of CPD |
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3 hours of CPD towards the CPD Institute Fellowship
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Or email us now for more or call 01202 706 975 PLUS a demonstration is available online for any of our product and services
For more information email at contact@oisolutions.co.uk or call 01202 706 975
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