Ensuring South West England secures a lasting legacy from the 2012 Games

CIM REAL Marketing Seminar

	The London 2012 Olympic Games and Paralympic Games will transform people's lives. The London 2012 Games represent the single most significant opportunity in our lifetime to act as a catalyst to create a lasting legacy. South West England, led by South West RDA and Sport England South West is determined to leverage all the benefits possible to build on the strengths of the region - across business, sports, tourism and regional image, culture and through involving our communities so that the London 2012 Games touches each and everyone of us.
	A Flying Start Team South West, the Directorate for the 2012 Games in the South West has made a flying start and their work is firmly underpinned by relationship marketing. Sue Handford of Chocolate Dog Ltd has worked with Team South West for a number of years, during the bid process, throughout the establishment of Team South West and now works with Team South West on marketing and communications. Secrets of Success You Can Share? Sue will talk about the development of the South West England Legacy Strategy, the marketing plan and the implementation challenges. Sue will also brief you about the opportunities that exist now to capitalise on the London 2012 Games, in particular Competefor and the legacy secured for business from the Sydney Olympics in South Australia. The Story So Far - Legacy – what does this mean and what has been achieved to date - Marketing challenges- lessons learned - Control of the brand - Plans for the Cultural Olympiad in the South West - Talented athletes- can you help us?
	Sue Handford and Chocolate Dog Ltd Sue Handford, started her career with Ford Motor Company. As part of Ford’s business development Sue developed the forerunner to Rapid Fit and worked with Fitch and Ogilvy and Mather to develop brand, marketing positioning, packaging and the advertising campaign that was used in both the UK and Europe (with appropriate adaptations). Sue returned to the South West as Marketing Director for Plymouth College of Further Education. The next ten years saw the college become nationally recognised as one of the best in the UK, with market research and customer satisfaction underpinning the College’s strategic development. In addition Sue was appointed to Boards at Plymouth Sound (part of GWR and Capital at that time) and EnterprisePlymouth (funding and support for Business Start Ups), the Prince’s Trust and various city wide strategic groups for skills development, branding and inward investment. Two years experience as Marketing Director of a regional IT and business communications Plc followed before Sue joined the Ministry of Defence at the Joint Maritime Facility, St Mawgan for an advisory role as Community Liaison Adviser for the US Navy. With a wealth of senior marketing and project management expertise across the range of public and private sector Sue has built an experienced team at Chocolate Dog Ltd that work with organisations across the UK. Sue Handford has developed strategic marketing plans, market research, branding, advertising campaigns, customer relationship management strategies and communications plans, managed and developed events and worked on creative web based strategies.
	Sue gig rows for Bude Pilot Gig Club and recently competed in the World Championships. Gig rowing is one the UK’s fastest growing sports. She has also recently walked the 295 miles of the Cornish Coast path and enjoys skiing, Glastonbury and reading.
	The ethos of Chocolate Dog Ltd is to provide high quality strategic marketing expertise and project management to a limited number of clients over the long term. Work ranges from development of strategic marketing plans, market research, project management campaigns and DVD production and event choreography. The Company vision is straightforward: *“to underpin business development with strategic marketing expertise coupled with creativity to secure profitable business growth”*

Seminar(1.5 hours)

Bournemouth: 12th November 2008 Registration 6pm Light refreshment Presentation 6.30pm - 8pm networking until 8.30pm

Coyne Lecture Theatre in the Thomas Hardy Suite
Bournemouth University
Fern Barrow
Talbot Campus
Poole, Dorset. BH12 5BB
How to find it OR Download Map

1.5 hours CPD
£45 incl VAT CIM members
£90 incl VAT non members
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Seminar content and What You Will Learn

- The challenges faced by a small team during start up, post bid announcement
- Working without a brand
- Establishing the legacy objectives and the development of the marketing plan
- Working with a wide range of partners in both the business and public sector
- Managing excitement
- Preparing for cynics and sceptics

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