Marketing With Jenni Idea Management
Create new products and sales ideas constantly using your workforce, partners and customers
|
|
Jenni Software and Innovation Services
|
Jenni works using a campaign focused approach
|
Imagine you walked into your Monday morning team meeting and asked for good ideas, without warning. The result would probably be silence and confusion which is why many Suggestion Schemes Fail. It's what companies and organisations do on a Corporate level. |
So how to do it!
Alternatively you are Richard Branson
- you ask for five PR ideas from each of your Directors in one minute on:-
" How Virgin should give away a million pounds of my personal wealth each day this Advent?"
....you'd get some great input!!
Marketing people know it's about focus and a good "brief" or "campaign brief".
|
Poor Richard might end up poor...perhaps not... |
How a Jenni campaign Looks...you can apply it to marketing and innovation
|
Review includes applying Pricing, Promotion, Product and Segmentation tests to the ideas plus basic SWOT analysis.
Pre-implementations typically include preparing a detailed business case, developing a prototype and running a trial. This varies from business to business.
Rewards can be simple eg chocolate cake! See below...
|
Use staff, partners and customers to collect and sift ideas but in a prescriptive pro-active way.
Find out more on how Jenni can help by calling Peter Eales on 01202 706 975 or email peter@oisolutions.co.uk
Most Frequently Visited Website Pages
Some excellent links for you into the JPB Jenni website. It receives 10,000 hits a day!
Here are the most popular pages for you:
The Jenni Home Page: http://www.jpb.com/jenni/index.php
Next Step:
Just contact us now for a demonstration .online
or call us on 01202 706 975 Also "Getting Started With Jenni"
