Here is how to do a Marketing Plan. We produce marketing plans that are used for all types of businesses and organisations. They can be used as standalone plans. They can be used as part of a business plan. Or you may use these marketing plans as project plans, campaign plans, business plans within a wider context for your business. The challenge is the same. The shape of the marketing plan is the same. You start with a vision, you assess the wider challenges on a global or regional context. You look at opportunities and threats more locally. And you have your marketing objective to achieve. Your do a SWOT and audit, develop a strategy and produce a marketing mix plan, with and a more detailed implementation schedule, with budgets and KPIs. This is how to do a marketing plan, with templates, guides and how to implement your strategy with useful links. We include in particular a mind map and CIM step by step guide.
Marketing Plan Templates
We are not precious about this, and are constantly on the lookout for good practice. So you will not be surprised that in 2017 we find the Australian Government offering an excellent template here.
You need to be a member of the CIM to access the Chartered Institute of Marketing (CIM) templates here https://marketingexpert.cim.co.uk/
CoSchedule has a wide choice of plans here
Write a Business Plan
Frankly a business plan shares a similar format to a marketing plan, but the key differences are the inclusion of more content on finance, personnel, suppliers, and infrastructure. It is after all a view of the whole business rather than how you intend to go to market.
We’ll be sharing more links soon. Good luck!
Peter Eales BA Hons Chartered Marketer FCIM FIDM
Founder Director Dorset Business Angels
MD o i solutions limited