Marketing Articles
Sales and Marketing Conflict
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Fellow of the Chartered Institute of Marketing (CIM), SE Region Board Deputy Chair, Wessex Team Member. Fellow of the Institute of Direct Marketing (IDM). A plc level Marketing Director and Chartered marketer. Marketing Director of Neopost plc (part of Alcatel worldwide group). Marketing Manager at Pitney Bowes plc the U.S. giant and European marketing manager. Chairman at the Federation of Electronic Equipment (FEI). Assistant Marketing Director at Lloyds Abbey Life before setting up a consultancy Outsource In Ltd in 1997. Peter also help set up and fund KioskPoint Ltd (he was MD).
Peter is also Head of Marketing for TCM Limited leaders in workplace mediation. |
1. Why it occurs
2. How to solve it
3. Actions to take first
4. What I would do in my first 100 days if I were you...
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email Peter Eales at peter@oisolutions.co.uk or call 01202 706 975
Data Protection privacy statement and essential websites
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Lesley is on the CIM Speaker Faculty, and works with clients such as: Haymarket Media, The Prince's Trust, Wateraid, Consumers' Association and the Royal College of Nursing. Lesley also runs DP courses for the National Council of Voluntary Organisations(NCVO). Lesley has hosted many courses for both the Direct Marketing Association, Institute of Direct Marketing and British Standards Institution (BSI). She is currently Course Director of the DMA's Data Protection Compliance Award. |
Data Protection Policy 5 stages
1. Understanding the meaning of privacy to customers and prospects
2. Relating the legislation to your own business
3. Undertaking a data audit
4. Working through policy options
5. Producing an effective Privacy Statement:
Download the Privacy Statement essentials
Relationship Marketing
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Brian Cariss Chartered Marketer BSc, MBA, ACMA, C Sci, C Mkt MCIM, C Math MIMA, MCMI, PGCL. Probably our most widely qualified contributor, Brian is extraordinarily experienced and well equipped to write on marketing matters (and other areas). Financial, marketing, accounting and general business management training have been put into good use in a variety of companies including IBM, Pirelli and Hawker Siddeley. Then in sharing helping students: Brian is also an experienced senior lecturer including most recently at Portsmouth Business School.
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Relationship Marketing
1. Relationship Marketing assumes Total Organisation marketing, and so that is a necessary start point
2. Many managers still think that ‘doing things right’ (implementation) is as important, or even more important, than doing the right things (strategy), Kotler reminded us
3. Marketing alone does not make a business enterprise… It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better
Brian gives pragmatic advice but equally demonstrates the highest level of insight and "wisdom", with references in his compelling article to many marketing gurus and thinkers: Kotler, Drucker, Moorman, Palmer, Shultz....the list goes on and on....
At a time when the issues of sustainability and the very definitions of marketing are being questioned, read this thought provoking piece from Brian Cariss:
The Wisdom of Relationship Marketing by Brian Cariss
Contact Brian at bbcariss@hotmail.com or call 0239 225 8498
Any Questions? Contact o i solutions on 01202 706 975 or email contact@oisolutions.co.uk
