Innovation Articles
This article demonstrates innovation in the field of sustainability.
Dynamic Horizons worked with SE Water using Jenni ideas management within the utility company creating the Brain Waves ideas campaign. Read in this case study what they did and how they won this award.
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Jeffrey Baumgartner is the managing director and a major shareholder of Bwiti bvba.
Part of Belgian based JPB that provides innovation and creativity services (www.jpb.com)
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Or as Jeffrey terms it "Reductive innovation: less is more, more or less" Read more.
It's not innovating that's the most difficult -- it's creating value whilst innovating.
Brian D. Smith explains. Read article.
Dr Brian D. Smith is an author, researcher and consultant in the field of pharmaceutical marketing strategy. A research fellow at the Open University Business School (Europe's largest business school), Dr Smith consults widely with global pharma companies and is the author of almost 100 books, papers and articles on the subject, which can be downloaded at www.pragmedic.com
He welcomes comments on brian.smith@pragmedic.com
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David Yates
David is Chair of the Chartered Institute of Marketing (CIM) South East.
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By David Yates MA FCIM FRSA Chartered Marketer
The search for strategic competitive advantage is a major driver for both governments and businesses in the delivery of economic change, differentiation and delivery of increasing value. In these contexts, innovation is as much a cultural philosophy as a commercial need.....read more
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Based in Wimborne, UK, with a mission to support MPI customers across UK and the rest of Europe.
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John enjoyed a career spanning twenty-nine years in high tech electronic engineering companies with over twelve years of practical experience in managing major projects. Twelve years of practical experience in managing major projects. Read more.
